Paws n' Cradle

Paws n’ Cradle is a pet care and grooming brand dedicated to providing high-quality, reliable products for pet guardians. The brand focuses on comfort, care, and reliability, ensuring that pets receive the same level of love and attention they provide to their owners.

Logo Concept

The logo seamlessly combines a cradle and a paw, visually representing the brand’s core
values of care and protection.

Typography & Color Palette

Primary Typeface

Rounded Helvetica

Wordmark

Edited version of Helvetica Round to align with the brand’s soft, comforting appeal

Primary Colors

Shades of brown and cream

Connection

These colors evoke warmth, trust, and natural connection—qualities essential in pet care.

Target Audience

Paws n’ Cradle caters to pet guardians, specifically proactive pet owners who prioritize their pets’ well-being and are invested in providing top-tier care.

🐾 Building a Brand as Cozy as a Cradle! 🐾

**Paw-some identity, heartwarming vibes!** 🐾🎨✨ Making every touchpoint **cozy, cuddly, and unforgettable**—just like home for pet lovers! 🏡❤️🐶

Brand Differentiation

Unlike brands that solely sell pet products, Paws n’ Cradle creates a lifestyle around pet care, fostering a deeper bond between pets and their owners through premium grooming and wellness essentials.